We needed to drive small businesses online to get their affairs in order — because if they don’t, IR will. By placing unexpected messages right on their doorsteps, we turned what could have been a scary warning into a strong flow of traffic to the ‘Getting it Right’ website.
ON HERO BANNERS
CLICK THROUGH ON SPECIFIC CATEGORY BANNERS
WEBSITE VISITS
ON SITE FOR PAID PROGRAMMATIC CLICKS
Our campaign demonstrated the absurdity of hoping your tax affairs can stay hidden while running a public business. Working with EightyOne Media, we placed posters of shops in beautiful Kiwi landscapes right outside the targeted businesses.
Online, we mirrored this precision with advanced geo-fencing, delivering digital ads to the right industries and achieving exceptional category click-through results.
